About Us

Established in June 2006 and expanded in March 2010, the SnackCity division of Ismail Industries Limited proudly retains its status as market leader in the crinkle chips category even today. Now home to an impressive range of chips namely; Kurleez, Chillz, Fillz and Smax, SnackCity's sales and results speak for themselves.

At SnackCity, the customers are of utmost priority, which is why all our products are certified Halal by SANHA, alongside our ISO 22000 Certification - a testament to our commitment towards quality. Furthermore, the business unit has invested in the world's best machinery, employed the best food technicians and experts, and adopted the best practices to achieve our objective of customer satisfaction.

We aim to continue to nurture SnackCity's existing products, as well as expand our portfolio in the upcoming year of 2022-2023. We vow to uphold our company values, and meet our goal of absolute customer satisfaction, as well as continuing to be leading innovators of the Pakistani market.